![]() Switch Interviews are ongoing and you should aim for about one a week if possible. You now have data, in the form of Jobs Cards, that can inform your design decisions or help you to ideate and innovate. Think of a Job Card as you would a persona. When you're confident that you have identified a job, and its associated forces, you're in a position to collate this data into what is called a Job Card. You plot these emotional and functional forces on a switch timeline and eventually, after conducting a number of switch Interviews, job stories begin to emerge. You're also looking for emotional forces involved in their decision making. The primary things you're looking for during Switch Interviews are the forces pushing and pulling at the customer from first thought through to actioning a switch event, such as hiring another product or service to get a job done in an improved way or more cost effectively or whatever else. You can listen to the mattress interview for a better grasp of what these kinds of interviews are like. They're reactive, investigatory style interviews that are detail hungry. These last about an hour and are not a typical, survey-style interview that are easy to plan for. ![]() You need to reach out to the customers/users and conduct what is called a Switch Interview. Implementing Jobs Theory is simple, you're looking for customers who have recently hired your service or product. ![]() On the product development timeline, it sits fairly and squarely right at the beginning of the research phase.Ī central tenet of Jobs Theory states that customers do not buy products, they buy progress. Jobs Theory is not that hard to understand and it doesn't replace whatever UX method you're currently using. Since starting, I have read three books, countless articles, watched about six videos, listened to podcasts and attended two JTBD meetups. When I started at the company, I had no idea what Jobs Theory was. I would very much like to hear if it is something you use, how, why, and outcomes.įor the last six months, I've been a senior UX designer at a company that has instilled Jobs Theory at the heart of its innovation process and I'm the person responsible for implementing it. I also vaguely associate it with Kathy Sierra's motto of "making (not products, but) users awesome" by "helping them kick ass at their job" and focusing on, again, the bigger picture of what they're trying to accomplish.Īny help is appreciated, and especially examples which differentiate this framework from other UX approaches. The closest I feel I understand right now is that zooms out from the task (buy a train ticket) to a larger view of a "job" (get from Bordeaux from Paris, on X date) and then possibly offers more possibilities (drive, fly, bike, skateboard etc.) Or even, "be at a meeting in Bordeaux on date X" might be solved by " via a skype meeting". I've tried to read a number of articles and digest a few videos on the topic and it becomes complex and frankly turns into jibberish to my practically-oriented listening.Ĭan you help me understand, what is the JTBD framework, and its uses, with examples, succinctly? R/web_design r/design r/usability r/hci r/IxD Put portfolio critique requests in the stickied 'Share Your Portfolio' thread.Put career/school questions in the stickied 'Career Questions' thread.Informative images, images necessary to illustrate questions, or imagery accompanied with useful analysis are generally allowed. No memes, image macros, screen caps of UIs you don't like (try /r/crappydesign) and other low effort image posts.No promotion of agencies, vendors, services, or software.No blog spam or marketing materials for agencies/services that masquerade to be articles.User experience design encompasses traditional human–computer interaction (HCI) design, and extends it by addressing all aspects of a product or service as perceived by users. ![]() User experience design is the process of enhancing user satisfaction by improving the usability, ease of use, and pleasure provided in the interaction between the user and the product. Click Here to Read the User Experience Wiki If you're curious about entering the field of user experience, please read the Getting Started wiki section before posting
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